Personalized subject lines with the name of the receiver can increase your email open rates by 2%. Bloggers and social media influencers are trusted and respected voices who can help get your product, service, or brand in front an untapped (and potentially large) audience. 2. I’ve been following your [social media account/blog] since over [years/months] now, and you’ve scaled up quickly. These include tips to write the perfect influencer outreach emails and other innovative ways to engage influencers. According to a poll on the Tomoson blog, 59% of marketers are p… The last part is one of the … Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. On the surface, it seems easy: identify a few big bloggers, schmooze with them a little, and wait for the flood of sales as your chosen bloggers start talking up your product. So if you want to achieve the desired results, write your influencer outreach email from scratch,” says Marie Fincher, writer at GrabMyEssay. Influencers love new stuff and might want to partner with you. The presence of your product in an educational account -- means that millions of people will see your product or service. If you go the manual route, it’s best to use a trackable delivery method so you can keep tabs on your packages and make sure all influencers receive your products — and those personalized notes you worked so hard on! Here are three strategies to finding relevant, targeted micro-influencers in your industry: 1. It will help you to craft an ideal influencer outreach email template and make an influencer want to work with you. Influencers expect compensation and it’s an important part of social media marketing campaigns. Research your fans/followers Work with your influencer to create a headline that makes sense for your product and fits seamlessly with the type of titles and content the YouTuber is known for. Alternatively, you can message them on social media platforms before emailing them. Work with your influencer to create a headline that makes sense for your product and fits seamlessly with the type of titles and content the YouTuber is known for. Pro tip: When writing an email to an influencer, avoid adding any links in the body. When it comes to Instagram DMs, you can be more casual with them. Your target audience will trust an honest testimonial by an influencer over an advertisement that sings praises about your product or service. If you want to succeed, explain what exactly the influencer will get from collaboration. Digital celebrities only care about what they will get from collaboration with your brand. Consequently, if an … Once they agree to hear you out, you can send a third email with a campaign brief to help them understand your campaign in detail. Influencers receive dozens of emails daily. And you will receive a referral code, that will allow you to earn 10% of every item sold. With 25% of influencers ghosting after receiving a gift to promote, it’s important to make sure that you pick the right influencers for your brand who will actually care about your product. If you want to boost the open rate, try to use a shorter subject line. If you use the same templates that other companies use, you won’t be able to draw attention to your brand. Influencer marketing has quickly grown to become a widely popular method of marketing. And I wanted to check with you if you’d be open to working with us on an affiliate basis. Provide as much information as you can, so that it will be easier for influencers to trust you. Micro-influencers are also seen as authentic by their followers because they do not typically plug products. You can always get help from professionals translators. We have met once in Libreria Acqua Alta Di Frizzo Luigi in Venice. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. [Product name] is one of the finest [category of the product] in the market, and I’d love it if you would be willing to test and review it. For example, Jared Busch a tech enthusiastic YouTuber recently reviewed the new OnePlus 6T mobile and gave his honest opinion. The main benefit of influencers is that they expose your brand to a wider audience. I believe your followers will love our [product/service] and was wondering if you’d like to partner with us. In order to get the best results and build long lasting relationships, … Now that you know what to keep in mind while writing your outreach emails, let’s take a look at some of the unique ways through which you can get social media influencers to promote your products. The key is in understanding why the influencer shared it. Here are the most popular influencer campaigns for promoting your brand and products. Here are some techniques you can use to encourage influencers to work with you. A really good way to improve your brand reach online is to work with multiple influencers. BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. After all, their content is the secret to their success. The only problem is that the top influencers are picky so it can be difficult to grab their attention. Asking an influencer to promote a giveaway: Hi Sarah, your 350K followers will be happy to get these products for free. This way, they can use the branded hashtag, link you, and create a specific product awareness with their posts. Also, it’s worth mentioning that it’s unnecessary to translate the whole email. But if you send an email with a post idea or two (a gift guide, a gallery wall how-to featuring your art prints, some really cool lifestyle photography of your product that I’d want to share or use in my pieces, etc. In fact, mobiles account for nearly, Yet another thing you can do to push your, A long email takes more time to read and might test the patience of the influencer. With a micro influencer, you might get a few posts about your product, which might not be seen by all their followers. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. Let’s say you want to collaborate with a young, hip-hop influencer. Usually, email apps stop displaying the subject lines after 30-40 characters. Why do I want to partner with this influencer? While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. Get influencers involved in the creation process . Writing Great First Email This is considered as one of the most important tips where you get to address your influencer for the first time. Alternatively, you don’t want to find millions or thousands of results that you need to weed through, because most likely, a lot of them are not relevant enough. Be careful not to consider blogger outreach as just an inexpensive alternative to traditional media marketing; online influencers should be regarded as professional partnerships. Often, companies doing influencer marketing for the first time push to get their brand name in the video title. In this article, you'll find tips on how to craft a perfect outreach email and start a partnership with the most influential digital celebrities in your niche. Tip: Combine email and direct messages (for example direct message on the Instagram account). While you can write the text from the scratch, using pre-created and pre-formatted templates could make your task easier and quicker. Other influencers may work with an agency and prefer that you get in touch through their … But if you send an email with a post idea or two (a gift guide, a gallery wall how-to featuring your art prints, some really cool lifestyle photography of your product that I’d want to share or use in my pieces, etc. How to find influencers for your brand. Wondering how to find and connect with the right influencers? I’d love to send across a sample for you along with five others that you can gift your followers as well. When you email potential social media influencers to promote your products, you should consider the length of the email as well. Or maybe it just wasn’t the right moment for your brand to have that partnership. Now that you know how to email influencers to promote your products, let’s take a look at how you can find them. | GET PROMOTED TO THOUSANDS OF QUALIFIED LEADS! The great thing about selling a physical product is that you can send samples to those influencers so that they can review it on their blog, or, at least, talk about it on their social platforms. Influencers expect compensation and it’s an important part of, The last thing that you need to remember when you approach, Personalized subject lines with the name of the receiver can, You can use the below influencer outreach email template to personalize your communication with the influencer, To make sure that you don’t fall victim to influencer fraud. If you have ever met an influencer in person, mention it in your email: Hi Quigley, I’m Carla. Take advantage of influencer marketing today, and see your business grow tomorrow. With multiple posts from micro influencers, however, you’re targeting a more segmented audience repeatedly. There are plenty of influencers outreach email templates on the web. It must be short and to the point. However, if the content of the email is written in a personalized manner, the chances of the influencers responding positively to it increase. For personalization, you can go through the influencer’s profiles and try to understand their likes, dislikes, etc. Likewise, you can’t invite just any influencer to your event. Your recent blog post about [post topic] really caught my attention and resonated with me. When you’re launching a new product, you need to introduce it in a way that would turn heads and appeal to the target audience at the same time. However, nearly 50.2% of the emails written by marketers are less than 300 words. They help drive traffic to your website, increase your following on social media and can sell out a product through a review, recommendation, or story of their experience. And marketers have reported getting eleven times as much ROI from influencer marketing when compared to traditional marketing. Check out the influencers they have used. You’ve heard the term influencer outreach thousands of times before. In exchange, share their promo codes and their account on your company’s profiles as well. Instead, you should use your emails to build a rapport with them. You should write a formal email with right tone of voice so that influencers will get engaged instantaneously. So when you leverage them to promote your events, chances are higher that people will want to attend them. Have Influencers Create Something with Your Product. And the number of fake accounts on Instagram has grown to 150 million. I really like the way you communicate with your target audience! However, if an influencer talks about your product positively, you’re likely to gain more loyal customers. A shoutout happens when you pay a user to promote your brand or product on social media. request a meeting). However, the length isn’t all that matters. Regardless, you should use multiple channels and cross-promote. Influencers can play a huge role in your social selling strategy, but only if you can succeed at making that first cold email connection. Take a look at some of these effective influencer marketing methods to boost your product launch: 1. Send your email first, then ask in the direct message, whether they have received your email. This can help in improving the chances of them responding to you. Attract Untapped Audiences. As a result, short email subject lines might appear completely and may stand out more compared to longer ones. Whether your influencer outreach email is … My name is [your name] from [company name]. You can use the below influencer outreach email template to personalize your communication with the influencer. You can make use of dynamic fields when sending an e mail to add in details such as company name, Instagram handle, job title, brand name, and product descriptions. Find influencers that align with your brand and would use your product. Tip: Combine email and direct messages (for example direct message on the Instagram account). Well, it’s highly unlikely that this email will resonate with the 18-year-old hip-hop influencer. It’s essential that your influencers know how to use your products. The approach doesn’t need to be complicated. Now I work at X Company, and I wonder whether you want to become an ambassador of our X brand. I really admire the work you’re doing for the [elaborate on a cause they support and talk about their work]. A long email takes more time to read and might test the patience of the influencer. ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. Conclusion Diana Adjadj is a writer for SupremeDissertations and BestEssayEducation. There’s no better ad than regular people raving about your products. I've been following your [social media channel/blog] since [year/month]. They should be short, sweet and to the point. Here are some key tips to follow for identifying your target audience and influencers: Know … Come up with an “Ask (Name of Influencer)” column on your company’s blog where your readers can write in with questions that your influencer will then answer. Influencers know this, and they thrive on content. If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. We would be extremely grateful if you agree to collaborate with our X Company. You can discover genuine influencers for your brand from our pool of over 750K influencers using multiple filters like location, niche, reach, and more. So when you leverage them to promote your events, chances are higher that people will want to attend them. ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. All in one place. Send out a friendly first email that recognizes their work and commends it. Are there other ways through which you email influencers to promote your products? Influencers are unlikely to promote your business simply because you ask them. Not only does this save you time and money on searching for an influencer that matches your brand audience, but it also enables you to work with a team of experts in this field of marketing. Reaching out to them to get a deal done is influencer outreach. Do you know how many emails influencers receive every day? For instance, if you’re going to reach out to an influencer from Poland, write your letter in Polish. It depends on your industry, goals, influencers, content, product, etc. Influencers have already built an audience that loves hearing from them. Forty percent of users on Twitter admitted to buying a product after seeing a tweet from an influencer about it. It’s a good idea. So, when you approach influencers, make sure you mention the compensation in your emails. And most of them are free to use. You must also ensure that your email copy is on point and communicates all the information to the influencer clearly. But resist that temptation. One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. If you're interested, we can set up a phone call this week to discuss the collaboration that would provide value to brands. Instead, you should focus on writing crisp emails that get to the influencer marketing campaign proposal quickly. If you don’t offer the influencers enough compensation in exchange for their services, they may not be motivated enough to partner with you. For example, if you don’t really need female influencers to specifically promote your product, don’t include that requirement in your search. You can’t get just any influencer to promote your product through sponsored posts. Why would the influencer be a great ambassador for your brand? Reviews from influencers in your niche can dramatically improve reach and generate instant social proof with your target audience. Email subject lines require that you use your best copywriting skills. This information adds no value to an influencer. 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